Haze x Huf








HUF x Eric Haze — Capsule Collection

Creative Direction · Brand Strategy · Design · Collaboration Management · Product Development

While serving as Creative Director at HUF, I partnered with legendary artist and designer Eric Haze on a capsule collection that celebrated the raw energy and craft of early graffiti culture.

Working closely with Haze, we developed a repeat pattern inspired by the analog imperfection of handmade “mop” markers—the drippy, ink-heavy tools synonymous with graffiti’s golden era. The artwork captured that sense of movement and flow, translating it across apparel and accessories including hats, tees, sneakers, a work bag, and a wall clock.

The collaboration honored Haze’s deep influence on street art and design, merging his iconic handstyle with HUF’s skate and streetwear sensibilities to create a collection that felt both archival and new.

Roles & Contributions:
• Creative Direction and Concept Development
• Brand Strategy and Artist Collaboration
• Design and Product Oversight
• Marketing and Launch Coordination