Ari Marcopoulos

Ari Marcopoulos — Online Studio & Apparel Collaboration


Brand Strategy · Creative Direction · Production

Developed and launched AriMarcopoulos.com, a creative partnership with the renowned photographer and artist Ari Marcopoulos. The project was conceived as a hybrid platform — part web shop, part art brand — designed to make Ari’s work more accessible to the global community that has supported him for decades.

I led brand strategy, creative direction, and production, translating Ari’s photography into wearable works and collectible zines. The pieces featured collaborators and subjects from his expansive archive, including Keith Hufnagel, Daft Punk, Remio, and A Tribe Called Quest, alongside some of Ari’s personal favorites.

The collaboration blurred the line between fine art and street culture — expanding the reach of an iconic artist through thoughtful design, craftsmanship, and storytelling.

Roles & Contributions:
• Brand Strategy and Creative Direction
• Product and Zine Development
• Visual Identity and Packaging Design
• Production Oversight and Vendor Coordination